How to get rid of extra traffic for your website aka business as usual for the big guys

I use Linux and Firefox whenever I whenever I get to choose. I also visit the Apple trailer site just a few times a year only to kill some time and just because they conveniently offered HD trailers. Getting the trailers from this site to work in Linux Firefox was not done by default – you have to do some work of some kind in the first place. But this wasn’t very hard to do after all.

… Until now because today I just had some extra minutes to kill and surprise: I can’t play any trailers from Apple site. First I thought they it might be a temporary network/file issue of some kind so I tried several movies. I have also tried the links with several players: xine, mplayer, vlc – none of them works. I did a quick search on the web and discovered that other people have the same problem and most of them share a common disgust of this “feature” by Apple and decided to look elsewhere. Apparently the Apple guys made some changes that either by Javascript or not check the user agent. Apparently they did this in order to promote their quicktime player which doesn’t come in Linux flavor.

What they succeeded in doing however seems to be getting rid of some extra traffic coming from Linux users. There are plenty of trailer websites on the net and after all we’re talking about trailers which are promotional stuff in the first place. So the big company decides to push the promotional stuff away from some users just to promote some other stuff that they give away for free. “Their stuff is not so free” you might say, “they just try to sell their notebooks and ipods and stuff”. But they also had Quicktime for Windows which I don’t think they’ve discontinued. So the push is not necessarily in their direction but rather away from anything free.

To me this seems another one of those mistakes done in their greediness by big companies which try to get yet another crumb of every penny they can get. Let’s not forget that Microsoft had a tradition in doing such moves which did no good on the long term. Apple should not forget that much of its share of computer business comes from previous Microsoft users. And these Microsoft users were indirectly drawn away from Microsoft by Microsoft’s use of such business “techniques”.

I have a theory about this tremendous Apple success which says that current Apple computer customers were drawn away from Microsoft by Linux anti-Microsoft lobbying. Linux users also have and probably always will complain about Microsoft’s policies, apparent lack of security and so on and so forth. On the other hand Microsoft concentrated its response on how Linux is very difficult to install, almost impossible to use and very immature and ultimately incoherent and untrustable because that’s what you get for free. Apple put its name back in peoples’ ears with their ipod, which was a true master hit. It was then convenient for many people to notice it as an alternative to the “big bad of the day” because Apple was not free. It was in fact even more expensive thus it must have been better altogether. That came of course with Apple design and quality which you have to admit are two of their distinctive features.

This is how I think Apple got its’ customers from Microsoft by Linux users lobby. Apple never really gave back to Linux anything and now apparently it decided to turn the back to them for good. Apparently there’s no money in something that’s free and where’s no money there should be no interest. What they don’t realize is that there was some money coming from the no-money business and they might “benefit” from the same effect that Microsoft has “benefited” from by doing the same Microsoft mistakes and annoying the same users. Greediness has definitely never been good.

It took me just a few seconds to search “hd trailers” on the new and come up with the beautiful which surprisingly seems to feature the same movies as the Apple site. So why then get rid of some traffic and give it to some other sites?

Tags: , , , ,

Slashdot     Delicious  

Leave a Reply

You must be logged in to post a comment.